All comparisons
/// Compare
Shopify vs a custom e-commerce build.
A senior-engineering POV on Shopify vs Custom commerce — what changes in 2026, where each wins, and which we'd default to for greenfield builds.
| Dimension | Shopify | Custom commerce |
|---|---|---|
| Category leader | Shopify | Custom commerce |
| Adoption in 2026 | Widespread | Strong niche |
| Hiring market | Broad | Focused |
| Learning curve | Moderate | Moderate |
/// Origami's take
Shopify wins for 90% of merchants. Build custom when the product experience is the differentiator.